Enter a market
Where and how should we compete?
3 case types ↓Recruiting / Case atlas
Every case starts with a business problem.
Find the problem. Follow the economics. Build your answer. Six buckets cover almost every case; each opens to two or three case types with one diagram, a scratch sheet and a timed recommendation.
Level 0 · what are you trying to solve?
Pick the bucket that sounds like the client.
You do not need to know a framework exists to find it. Open a bucket to see its case types; the path back stays above you.
Problems / Enter a market
Demand you can reach, economics that pay back, and a credible way to win.
Market entry
Should we enter this market, and how?
Attractiveness → Economics → Ability to winOpen guide →Market sizing
How much demand or revenue could exist?
Define scope → Build the estimate → Cross-checkOpen guide →Competitive response
How should we respond to a rival or a disruption?
Threat → Position → ResponseOpen guide →Problems / Grow revenue
More customers, more purchases, more value per purchase, then the adjacencies.
Growth
Where should growth come from?
Core business → New opportunities → PrioritizeOpen guide →Pricing
What price, or what pricing model, should we choose?
Customer value → Economics → Market & rolloutOpen guide →Market sizing
How much demand or revenue could exist?
Define scope → Build the estimate → Cross-checkOpen guide →Problems / Improve profitability
Locate the revenue or cost change first, then explain what caused it.
Profitability
Why did profit fall, and how do we recover it?
Revenue → Costs → Recover profitOpen guide →Pricing
What price, or what pricing model, should we choose?
Customer value → Economics → Market & rolloutOpen guide →Turnaround
How do we stabilize and rebuild a struggling business?
Stabilize → Diagnose → RebuildOpen guide →Problems / Improve operations
Map the process, find the constraint, compare the fixes.
Problems / Evaluate a deal
Value created, price paid, and whether the buyer can deliver it.
Problems / Something else
Size a market, answer a rival, stabilize a business.
Market sizing
How much demand or revenue could exist?
Define scope → Build the estimate → Cross-checkOpen guide →Competitive response
How should we respond to a rival or a disruption?
Threat → Position → ResponseOpen guide →Turnaround
How do we stabilize and rebuild a struggling business?
Stabilize → Diagnose → RebuildOpen guide →One journey, every case
Recognize, structure, solve, recommend.
Every guide runs the same four chapters, so the second case feels like the first. Chapter three is a scratch sheet; chapter four is a timed three-bucket answer.
Previously covered
What has already been worked through.
Everything the club and Harper have run so far, by bucket, with the date and where it lives. Search here before asking who sent what.
- Twelve company stories with primary evidenceGrow revenue
Each story carries the question it helps you ask in a consulting conversation.
Company stories - Framework library: ten case types, eight industry lenses, 35 termsSomething else
The deep reference behind every guide here; search it by term, case type or industry.
Harper reference - Paper lab: the worked case as a six-chapter mapEvaluate a deal
Write, say and watch, one chapter at a time, on the Caesars decision.
Harper practice - Should Caesars re-sign Penn & Teller?Evaluate a deal
A one-year decision: an $18m baseline against a $16.2m first-year alternative, then a brainstorm and a recommendation.
Club case workshop demonstration (Wharton 2017 casebook) - Orange Retailer: apparel market entry in Latin AmericaEnter a market
Prompt recap, clarifying questions, a two-and-a-half-minute framework, then the numbers. Log your own version in the case log.
Club case workshop breakout - Ten-minute framework exercise: café profitImprove profitability
Structure, analyze, synthesize on synthetic café math; three adaptive framework starters.
Harper practice - Case generator & coaching worksheetSomething else
Original practice cases with worked math, exhibits and number sense.
Harper practice
Your own cases: the private case log in My Harper.