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Harper / Recruiting practice

Practice your case opening.

Define the problem. Decide what you need to learn. Connect evidence to a possible solution.

← Recruiting guide · Case practice · Harper directory

Practice your opening · original exercise

How would you approach this case?

A café’s total revenue is steady, but profit has fallen. The owner wants to restore profit within three months without reducing service quality.

Talk through what you would investigate first, why it matters, and what evidence would change your approach.

Dictation uses your browser’s speech service, which may process audio remotely. It starts only when you choose Dictate. You can also type or use your phone keyboard’s microphone. Review the text before submitting.

Visual deep dive: sales up ≠ profit up

What customers buy changes the result.

Coffee
$4 price − $1 variable cost
$3 contribution

Sandwich
$6 price − $5 variable cost
$1 contribution

Contribution is the money left after variable costs, before fixed costs.

Before

100 coffees

Sales $400
Variable costs $100
Contribution $300
Fixed costs $200

Profit $100

After

80 coffees + 40 sandwiches

Sales $560 (+40%)
Variable costs $280
Contribution $280
Fixed costs $200

Profit $80 (−20%)

Ask what changed: prices, items per transaction, product mix, or costs?

Revenue = transactions × average spend. Items sold and transactions are different measures.

New stores can hide weaker existing stores

Last year: existing stores $1,000.

Existing $900New $300

Existing stores −10%; chain total $1,200, up 20%.

Separate fictional examples. The practice case has steady sales; these examples illustrate why sales alone cannot explain profit.
Keep or clear this attempt
Harper · Independent student-built recruiting practice. Original illustrative exercises; adapt the structure to the role and actual question. No firm endorsement. Problem-solving structures complement, rather than replace, role-specific preparation.